Jaguar - Jaguar Digital Experience

As a global brand, Jaguar Digital Experience (JDX) stretches across 23 markets. The objective of the project was to strengthen Jaguar Brand and make a positive, enduring impression on customers. This required consistency with the user interface language and brand guidelines, and adhering to the key principles at every touchpoint.

For that, I redesigned the UI elements, components and tools on Jaguar Website, covering all aspects of Accessibility, which are fundamental to people’s experience of the digital platforms and making sure the digital experiences are effective on assistive technologies such as screen readers, magnifiers and speech input tools.

Client: Jaguar. Company: SPARK44. UI: Julián Martínez Millá, Jackie De Lima. UX: Ben Ellis, Ian Weir. Design Direction: Jake Scully, Dave Price.